True Storytelling: Seven Principles For An Ethical and Sustainable Change-Management Strategy

True Storytelling is a new approach to studying, planning, facilitating, ensuring, implementing, and evaluating ethical and sustainable changes in companies, organizations, and societies. It combines practical cases, interviews with managers and CEOs, theory, and philosophy to define the method and teach the Seven True Storytelling Principles. It is valuable reading for researchers and students at master level, as well as leaders and consultants in charge of ethical and sustainable changes.

\n Format: Paperback / softback
\n Length: 155 pages
\n Publication date: 24 September 2020
\n Publisher: Taylor & Francis Ltd
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True Storytelling is a revolutionary approach to studying, planning, facilitating, ensuring, implementing, and evaluating ethical and sustainable changes in companies, organizations, and societies. It encompasses a method with seven principles and a mindset aimed at assisting managers and researchers in working effectively with change. At its core, True Storytelling emphasizes the need to balance Earth's resources, well-being, and economy when addressing change. This is not merely a book about preventing climate change; it is also a comprehensive guide on navigating crises, reducing stress, and achieving better life in organizations and society as a whole.

Within its pages, readers will discover valuable insights on how to create innovative start-ups with a purposeful mission, secure funding for sustainable projects and good ideas, and implement the Seven True Storytelling Principles. These principles include being true to oneself, respecting existing stories, crafting clear storylines with direction and prioritization, mastering timing, supporting the journey of stories, embracing experimentation, considering staging elements such as scenography and artifacts, and reflecting on the stories' value creation.

This book serves as a comprehensive guide for implementing these core principles to enhance leadership practices, cultivate a storytelling culture, and gain staff buy-in. Moreover, it serves as an invaluable analytical tool for organizations, managers, and consultants, aiding in the preparation, planning, and execution of strategy implementation. Researchers and students in the field of management will find this book particularly valuable for their studies and research endeavors.

\n Weight: 294g\n
Dimension: 155 x 232 x 20 (mm)\n
ISBN-13: 9780367549275\n \n